When it comes to video display technology or putting on your own video display, there might be a lot that you don’t know. For example, did you know that your video display can play a huge role in the success of your business? 

If you didn’t know, don’t worry; you’re in the right place. We make it our business to provide you with all the information you need about video displays, ensuring you understand the full benefits of incorporating sophisticated video wall technology like into your display strategy. 

To help you become a confident A/V enthusiast, we’ve compiled this guide to five facts you might not know about video displays and, more specifically, the technology you need to use!

1. You can improve your display with the right video technology 

You might think a great video display is as simple as just connecting your laptop to an interactive whiteboard, projector or video wall, but you would be wrong. In fact, there’s a whole host of complex technology that goes into transforming a video display into an interactive experience. 

Take a video wall, for example. You might not know that there are actually three kinds of technology at play when we use a video wall. This includes a matrix switcher, video wall processor and video wall controller. 

Without this technology, users wouldn’t be able to process multiple input signals, generate effects or control the layout of their video wall. 

When you use the correct video display technology, like processors, controllers and switchers, alongside the correct cables depending on the source you’re using, you can create a seamless and interactive display that varies from the standard two-dimensional viewing experience. 

Instead, you can offer your audience a high volume of information with multiple screens while improving image quality, reducing the impact of harsh bezels from cheaper monitors, and so much more! 

2. Your video display technology and strategy boost your engagement 

When you’re thinking about your display, you might be focused more on the spectacle and ensuring everything is perfect rather than thinking about the impact on the audience. It’s critical to remember that your audience engagement can make a significant difference to the overall success of your project! When your audience is engaged with your display, they’re more likely to absorb the message or respond to your call to action, so whether you’re trying to sell a product, provide information or simply entertain, your engagement will dictate how successful you are in your display objectives. 

What some fail to consider is the relationship between display technology and engagement. When you use display technology, you create a more dynamic and exciting display that rouses your audience’s attention. 

Whether it’s down to additional effects, isolating screens or switching between input sources, using display technology means that you transform a display from a simple viewing experience to a high-production value event. This can significantly boost your engagement, leaving your audience itching to see more from your business. 

3. You can use video display technology in a huge range of settings 

If you’re thinking that you can only use video displays in entertainment settings, then you couldn’t be further from the truth. In fact, you can use video display technology in a huge range of settings, from transport control rooms to your office space. 

These displays are central in any environment that thrives on the efficient distribution of information and communication, so using video display technology in your trade show, office, control room, surveillance control hub or lecture theater can be a great idea.

If you’re not sure how this might translate to an unconventional setting, here’s an example. Say you’ve got a communication problem in the office, and you’re sick of instructions getting lost in the grapevine, and while this is usually more of an annoyance than a problem, you’re starting to see serious problems with productivity as a result. 

To tackle this issue, you should consider using a display system, like a video wall, in your office as a solution! 

Using a video wall in an office space allows you to centralize your flow of information, ensuring that all the necessary information comes from a single source in the same format for everyone! This means that critical updates or task instructions don’t get lost in the email inbox abyss. 

With a clear information source, like a video wall, you can kiss goodbye to the days of mixed messaging and low productivity.  

4. Video walls actually refer to a few different types of multi-screen displays

Although we use display technology as an interchangeable term for just about everything, it’s important to remember that this actually refers to several technology types that are super important to a great display set-up. 

Well, the same actually goes for video walls. Sometimes, we tend to refer to video walls as if they don’t have specific names; when in fact, there are actually a few different types of video walls that come with their own benefits, features, and, more importantly, price tags. 

Here is a quick guide to the three different kinds of video walls that you may notice when you’re out and about: 

  • LCD: LCD walls tend to be one of the most popular video wall options due to their low upfront cost and accessibility. These consist of several large LCD panels used together to form a coherent surface. 
  • Rear-projected cubes: Rear-projected cubed walls refer to an integrated solution that displays images behind the screen instead of in front. This improves image quality alongside very small bezels which create the illusion of a complete image. 
  • LED: LED displays refer to video walls that produce bright and intricate displays due to their use of lots of LED lights. These walls are a good option for advertising purposes and graphic displays in settings like galleries or museums, as they produce highly detailed images. 

5.  A great video display strategy improves your company profile 

You might not be aware that a well-structured and sophisticated display boosts your company profile, meaning it’s important for businesses to consider using display technology to help them meet their key objectives. 

Having a solid display strategy shows competitors and potential business partners that you’re forward-thinking, innovative, and ready to use cutting-edge technology to further optimize your business. 

You also present your business as an organization that takes communication and engagement seriously. These are attractive traits that can help draw in more business and attract attention from important clients and investors that look to you as the future of your industry.